Five Ways to protect your Brand on Twitter: Please don’t write that!

1. Treat Twitter like the Office, and not the Office Water Cooler. Twitter is a great place to share your opinion. Yet, you still must be careful. Think about who you represent and how your image is represented in the media. Silence is the golden rule, especially during sensitive times.  Look at the case of Rashard Mendenhall, who tweeted his opinions about 9-11 and the recent elimination of Usama Bin Laden. ...

Writing Tip: Are you overstuffed with content? I am

I think the one thing that I have noticed with the growth of social media is being simply overwhelmed.  I am wondering if there is plainly too much content on the web now? It makes wonder how much content is added on the web each minute—it must be a staggering number!  With everyone becoming their own channel, distributing original content and redistributing content—syndication—information is easily...

Using the website survey in a different way

I was perusing the website for the New Jersey Performing Arts Center (NJPAC), gathering information for a possible job application.  Under one tab,  I noticed Performance Matchmaker and so I clicked on it.  I was surprised to discover it was a survey to help perspective patrons select programming according to their interests.  Usually, most art organizations (other organizations as well) use a survey to analyze...