One thing that I have learned as a writer, the most well known subject, the big issue is not always the best thing to write about. Writing small is about becoming focused, looking at the smallest details, finding the seemingly insignificant details or stories that many people overlook.
Get Specific: Narrow down your subject to the smallest details. Find the one or two elements of the story or an article. You might start with the subject like teen drinking, but later find out through research that the real subject is about self-love or self-loathing. The strength of the specifics will lead to the strength of the story, its true reach.
Get local: Skip the big subject gymnastics. Find the small story. Never mind the deficit, talk about the story that is affecting your family, your church or your community. The small, specific story connects us to the big issues and gives us context.
Getting to you: Sometimes, we are the best judgers of information. We see things that other people do not see. We’re talented, we have a knack of finding things, exposing subjects that appear unimportant but have large implications. Writing small is about trusting your instinct and your natural intuition to uncover the truth.